The Analysis Of Attractiveness Of The Travel Destnation Based On UGC

Internet hosts a huge amount of information, the majority of Internet users is an excellent information resource as well as vast resources with disorder, various information. Tourism as an important form of consumption, has become an important field to compete by countries, according to the development of tourism there will be a great drive and promote the country's economic growth. Like other industries tourism is gradually realizing its integration with the Internet, information on Internet has become an important role of reference for tourist travel. Online review is a very important part of the UGC(user-generated content) and online review will influence reviews visitors decision making process as the way electronic word of mouth.Based on the mechanism of the electronic word of mouth , the characteristics of Goods classification, risk perceived theory, theory of involvement , this paper select the amount of tourists visiting the attraction as a tourist destination, using measure computer technology, technology of sentiment analysis to gather and handle the data from the internet, through statistical methods to establish the visitors influence factor model to explore factors affecting the attractiveness of consumer decision-making process. Concerning the popularity factor, we divide the sample into two sub-sample, and analysis of influence of attractiveness of travel destination on these three samples, and according to analysis results give the suggestion to help the relevant departments promoting the development of the tourism effectively.