The Study On Customer Satisfaction Of Logistics Services Based On Online Shopping

Following the new century arrival, the humanity is entering the new economical time. Computer technology rapid develop, information platform established,all of that cause the electronic commerce to walk into everyone's life and has obtained the unprecedented development. Electronic commerce has enormous development potential, and along with the social economy further developed, this kind commerce will have the possibility in the network platform's hypothesized commercial pattern to become future commercial activity mainstream direction. Regarding to both the entire world and country also have the pivotal function. However, acheiving this online commercial activity must draw support from logistics formidable function.Logistics is playing a important role in this process.The on-line shopping regarding to the logistics is not only a commendable opportunity but also an important challenge. Although our country's logistics has been making the considerable progress in recent years, but also has some short board existence.In the on-line shopping activity, these flaws cause customers regard to logistics service satisfaction maintain at a not high level. Thus,it needs to be improving unceasingly can achieve with network shopping activity seamless docking, and achieving both logistics and on-line shopping communal development.In order to improve the logistics service quality, promotes customer's satisfactory feeling and achieve the win-win situation. This article bases on the present situation of logistics service in nowadays online activity .and doing a lot of related investigation and study Tries hard to discover the important attributes influenced logistics service customer degree of satisfaction,suit the remedy to the case, Solves problem which in this process exists. Base on the review to the former literature ,differentiate and synthetize the logistics enterprise's customer degree of satisfaction and the network store customer degree of satisfaction. By comparison and reference, we can find some features in logistics services of online shopping and the indicators evaluation of customer satisfaction in it. According to these indicators, design the appropriate questionary.following pre-test survey and on the basis of reliability ,collect.a large number of data.Based on the evaluation of cusomer in questionary and data in questionary Comprehensive evaluation index to determine the weight of each indicator.And use the weighted multi-index evaluation method to calculate the logistics of online shopping customer satisfaction. At the same time, contrast and integrate analysis every factor.In order to analysis the relationship between every factor and the whole better,using Grey relevancy degree model to compute the relation modulus of them.Finally, according to the survey of above, reflect the actuality of logistics services in online shopping activities,posting some problems of it.According to their degree of satisfaction and importance,with quarter of the graph model,proposed improvement measures.At last,pointed out the limitations of study and the areas which can doing further research.