The Strategy Research In Electronics Industry Production Integration Source

"Samsung" the brand has a wide range of products, involving the distribution characteristics of range. Samsung total group is comparatively typical multi-fields enterprise. Total group affiliate electronics industry points group take researchproduction integration way low cost effective operation. This paper concretely analyzes the electronics industry points in the subsidiaries of branch of electronic components in the source of the production of the integration strategy group points, how to more effectively realize own role, to support the whole group development. But at present due to external environment changes, causing the source ofenterprise competitive pressure increases, the greater risk. At this time, the source enterprise if still depend entirely on the integration of production downstream enterprises within a structure for customers, will appear in large survival risk, the risk will not only make source enterprise itself, will also going to decline in the integration of repressive production structure of finished product company common to decay. This article elaborated in this ever-changing market, production integration enterprise at the source of the enterprise in order to meet the market place for their development, change, for the whole group development, should change where necessary.This paper adopts potter, dunning two scholars theory. Use SWOT, Boston matrix, WHY - WHY, fishbone diagr am analysis and so on many kinds of tools for different problems are analyzed. Maximize find out problems, and now the most effective according to present situation of improving methods.This article essence lies in with the whole world market analysis enterprise characteristic, summarizes the total group's strategic features Samsung. The total group Samsung electronics industry points under the strategic development characteristics, group of electronic industry source enterprise strategic characteristics, reveals how one appeared to avoid the risk of the same character, with certain consolable enterprise.