Analysis The Psychology And Behavior Of E-Book Consumer

With the maturity and application of E-paper, the richness of E-book resource," The First Of Electronic Book Era" is coming in 2010.Many manufactures have participated in the industry of E-book, making the brands of E-book competitive. Advantages of E-book is light, environmental protection, good for eyes. These are recognizing by consumers. So the growth of sale is quick.As a combination product of modern technology and traditional books, E-book brings a new experience to people. It makes people enjoying the pleasure of read like traditional books. Its thin appearance, rich books, making you can read everywhere and read what you want. Therefore a number of consumers who like reading books like E-book very much. It is the motive force for E-book industry.As a new industry, many concepts and definitions of E-book is not clear. The development model and profit model of E-book is not complete. Single content, copyright issues, competing with other similar electronic product and so on. This still hamper the development of E-book. So the road is winding, the future is not clear.The most purpose of marketing is to satisfy consumer needs. Consumer is an important part of E-book industry. The inner needs and behavior of consumers indicate the future of E-book. Because products is not welcomed by consumers, will be died out. Meanwhile consumers not only decided the future of E-book, but also affected by E-book, E-book is changing the patterns of reading and consumption. Digital reading habits are formed gradually. Consumers on line further spread.So the research of consumer have a great significance of E-book industry. It an predict the future of E-book and make a right strategy for E-book. Different age, sex, occupation, education of consumers have different consumer psychology, consumption patterns and reading habits; different consumer needs and motivation, determine consumer buying behavior; consumer buying behavior and implies the use of behavior and electronic paper book in the future.In order to find the rules of consumers behavior and providing some new idea for the sustainable development of E-book industry, the paper is on three part expansion of E-book consumers. They are consumers structure, consumers psychology, consumers behavior.