Research Of Customer Relationship Management Of Tyco Electronics Shenzhen Company

With the rapid development and popularity of Internet and the approach of customer economy era, enterprises all over the world are experiencing a profound transformation. It is growingly difficult for enterprises to obtain a unique competitive advantage, and the focus of competition among enterprises is shifting from products and services to customers gradually. For some enterprises, customer resources have become the most important resources. A number of enterprises, especially those in the developed countries, such as the United States and the Europe, have regarded customer relationship management (CRM) as a magic weapon to promote their core competitiveness. However, they have some difficulties in the process of the implementation of CRM. Therefore, it is of great significance to implement systematic theoretical research of CRM for SMEs in the Internet environment.Based on customer relationship management theory, we have researched Tyco Electronics Shenzhen's customer relationship management application status, drawing on domestic and foreign scholars in the forefront of the theory. We believe that customer value and customer acquisition are the most important content of customer relationship management. Therefore, we found that there are many problems of the company's customer relationship management, and the employees have no higher sense of identity for customer relationship management. In this paper, when we summarized the literatures, we found that domestic and foreign scholars, although there are many customer relationship management for the study, but with no system. In addition, based on the special circumstances of Tyco Electronics, we established the analytical framework of the company's customer value and customer value prediction model. Identification of customer value is in order to help it to keep the old customers and tap new customers in the process, we have do effectively customer acquisition process analysis of Tyco Electronics. While Tyco Electronics has a better customer acquisition, but the application of customer relationship management system still inevitably has some problems. Finally, we address a number of recommendations to improve the expectations of the Tyco Electronics customer relationship management.