China's Commercial Banks To Adjust Personal Financial Services

The subject of financial management in the country began in the 20th century,, after the rise in 2004.With the accumulation of wealth of domestic residents, the concept of financial management is more popular.The context of today's economy, inflation, CPI continued high level, in order to maintain and increase, consumers consider their own circumstances, will choose to invest in some professional financial institutions to provide financial products.But these financial institutions to develop financial products due to regulatory policies and their own lack of innovative capacity constraints, often appear homogeneous, high-risk, low income issues.The paper by means of horizontal and vertical contrast, will introduce the advanced experience of foreign country, combined with the actual situation of some effective adjustments.Between these financial products also make a horizontal comparison, by comparison of the data and realities of the judgments, to find hedge funds that financial derivatives, which can in 2008 the economic shocks of the financial crisis, profit or reduce losses.This year is the first year of the introduction of hedge funds, has it that the domestic life of the soil, but further in the market accept the product, currently we have to do is to find a higher degree of market acceptance, benefits and risks relatively good financial products to meet market demand for this transition.By further contrast, I found that structured financial products is a favorable choice.Personal finance products will be the progress of the market as the economy continues to introduce new financial institutions to invest more human and financial resources to study the market demand, develop marketable financial products.Competition in the market to take the initiative, institutions and investors to achieve win-win situation, which is hoping to achieve the purpose of study, development and expansion of financial institutions is also an inevitable choice.The role of paper is to analyze the current economic and financial situation, and to study the situation in such financial instruments derived and profit mix, I hope the pros and cons from their analysis, the different needs of the consumer to find a suitable financial road.Also pointed out that the current economic situation, regulators, institutional shortcomings and obstacles to the realization of the financial means to the economy in a boom in 2011, but hidden under the background of inadequate stamina, and seek the development of financial institutions and consumers survival.The paper includes a total of six chapters, including Introduction, outside to the inside, step by step comparison and analysis.The first chapter introduces an overview of commercial banking, Personal Financial Services, to carry out its background, literature review, development stage, to the Personal Financial Services business segment in China's commercial banks in the position and role of the business aspects of personal finance knowledge of the theory that, to pave the way set out the following paper.Chapter begin with our personal financial services policy and policy analysis in the Personal Financial Services, how to survive as a commercial bank should have any better response.The third chapter is based on theoretical understanding and knowledge of policies and regulations based on, introduce personal finance as a financial services product carrier, its status and needs of the market demand for structural adjustment should be made to further increase the current structured finance product development and sales.Chapter talked about the future outlook for personal financial services, banking, only a strong self, improve competitiveness in order to achieve better survival. We should learn from other financial institutions invest in good tools and methods, the introduction of financial derivatives, to avoid market risks, to provide investors with a powerful means of increasing the value. The last section of commercial banks made further adjustments and improvements, analysis of the 2008 financial crisis in personal financial services needs of the lessons learned, personal financial services in China that the lack of development and advantages, proposed the construction of our personal finance advice and business recommendations from the macro-and micro-analysis of the commercial banks on personal financial business development and expansion of the current need to pay attention and improvement.The main contribution is the paper in 2008 after the financial crisis at home and abroad made a personal financial services comparison, presented in today's economic environment will be more "hedging" included in the personal financial planning, under this goal, analysis of foreign market neutral hedge funds offer the possibility of hedging strategies, combined with domestic circumstances, analysis of the current higher-yielding structured financial products. After writing the paper, I found myself in financial theory and practice, there are some deficiencies, but also more rigorous econometric methods will be introduced to the study and thesis, a more persuasive discourse.