Brand Marketing Research On Eco-tourism Of Anhui

In the late 1980s, with the fast development of economy and the acceleration of urbanization, ecological tourism emerged and developed in China.Especially the national tourism administration determine the theme of tourist publicity as "Chinese ecological tourism year" in 2009 year, the development of ecological tourism has been valued from the countries highly,also provided a good opportunity for the development ecological tourism.In recent years the ecological tourism in Anhui province has been founded everywhere, and at the same time the competition between ecological tourism desitination become more dramatic. With the development of our ecological tourism, it has raised the demand to the management and operation of the ecological tourism.But it has the problem of the same product, the lack of the brand awakeness, the uncertain implementation of the brand marketing, the mess of the market completition and the bad brand market concept.Brand marketing in great important role in the ecological tourism, and it is vital important for brand marketing in the ecological tourism.Analyze Anhui ecological tourism brand marketing by reading many documents information and the experience of the other products. As an example of the development of ecological tourism in Anhui province, it analyzes the present situation, the problems of brand marketing in the development of ecological tourism in Anhui province, in order to improve the development level of the ecological tourism in Anhui.