The Research Of Fuqiao Timber Enterprise Mergers And Acquisitions Strategy

Mergers&Acquisitions(M&A),a form of corporations restructuring, plays an important role in China's industries and economic structure adjustment. With the growth of domestic economy and capital market, M&A have been the new trend of our country enterprises. The speed of the M&A of our domestic industry accelerates obviously too. As a tool to optimize industrial structure and increase the efficiency of resource allocation, M&A in China has a substansive impact on the sustainable growth for China's economy.First of all, the paper draws an overview of timber enterprise's development status of Tonghua City. For the current decentralized, large number of small forest enterprises of Tonghua City, the value of mergers and acquisitions is proposed. Meanwhile, the paper analyzes the competitive situation of the leading enterprises in Tonghua City----FuQiao timber enterprise. After the analysis of the competitive environment of Timber industry's PEST and the FuQiao timber enterprise's SWOT, This paper argues that acquisition of Tonghua City timber has good external and internal environment, FuQiao timber enterprise can take full advantage of their strengths, to seize this opportunity for the acquisition of Tonghua City, fragmented implementation of M &A forestry and Implementation of mergers and acquisitions to the scattered timber enterprise. At the same time, overcome their own shortcomings, to avoid the process of mergers and acquisitions to expand the business may face threats. As a result, strategies for mergers and acquisitions of FuQiao timber enterprise can be analyzed and compared. As a leading timber enterprise in Tonghua City, FuQiao timber enterprise provide a reference experience for the rest of the large number of small timber business's mergers and acquisitions in Tonghua City. On this basis, our paper further research on the strategic planning, brand integration and image design and corporate governance mechanisms of FuQiao timber enterprise. In order to protect the strategic development of corporate mergers and acquisitions, our paper basis on the FuQiao timber enterprise to study Channels of financing Listing enterprises, the establishment of an international marketing team , related facilities and systems improvement.All in all, the external environment and their own development are urgently needed to integrate timber enterprise of Tonghua City. This paper studies the path of FuQiao timber enterprise's strategic choices, then to build a well-known brand of forestry, establish a comprehensive organizational structure and three-dimensional image. Meanwhile, our study provides a reference for the future development of the rest Still fragmented, diseconomies of scale small enterprises.