Study On The Marketing Strategy Of Prime Property Service Co., Ltd. Beijing

In the last ten years, along with the vigorous development of real estate in China, the management of property enterprises also springing up, nowadays, the coverage rate of real estate property management reach to 70%, even more than 90% in the big cities. With the developing of Property management industry, not only promoting the development of national economy and arranging large population, but also guarantee -eing inhabitants'happy lives,inflation-proofing and appreciation,pursuiting democr -acy and constructing harmonious of the society,in these aspects,the management of property operated quickly in some degree.At present, the enterprises of China has broken four thousand, foreign-owned, sino-foreign joint venture, state-owned and private enterprises economic sectors coexist, involves the residential, office buildings, hospitals, schools, government offices, and other formats, with the increasingly fierce competition, how to make their targets market positioningso that make the most suitable marketing strategy,this meth -od,has been a key of success or failure in the competition.Beijing Shengshi Property company was founded in 1999.It is a private property management enterprise with high qualification, along with the real estatedevelopment of China, from a small property management company with only seven persons to be a big enterprise with 3000 staffs,more than 60 property management projects and the business involves 12 provinces.The company obtained a proud achievements, but it also faces a severe challenge. For example, with the expansion of enterprise's scale, institution dilation, the low quality of personnel, the appearing of big communal pot, increasing of property feemore than the social costs', the differences caused from the gap between rich and poor, the biased social public opinion values, and many other aspects hindered the forward steps of Beijing Shengshi property company. For researching the marketing strategy of the company,it has great significance of making the enterprise go through the hardness, improving the Competitiveness and market position.Chapter1introduction .This chapter mainly introduced the background , selection meaning of choosing the research topic and the main content and frame structure.Chapter 2 This chapter mainly introduced the present situation of marketing and the existing problems of the Beijing time property company. First ,this paper carrys on the detailed analysis on the marketing situation of the company ,and points out the characteristic and development trend of China's property management industry enterprise . Second ,it describes the history of Beijing property company development in the ten years.At last,it analyses the present marketing situation, the existing problem and it will give reference of the marketing strategy.Chapter 3 it market positioning of the Beijing time property company.First it makes simple analysis the experience of success of domestic and foreign outstanding property management. And then it analyzes the macro environment the macro environment from the political, economical and social and cultural environment of Beijing four convenient time property and then using the potter's five competitive forces analysis model to analyze enterprise environment, clear of the strengths and weaknesses,opportunities and threats.At last,it definitely points out the positioning goals for the future.Chapter4it describes the marketing strategy formulation and security measures.In this part,it analyze the new market environment of the demand trend of this company,and puts forward the marketing strategies from 7 P perspective, and then it analyzes rom the property management system,health service system, culture education system and life service system to safeguard measures.Finally it is the conclusion of the paper.