Research On Hotel Micro Blog Marketing Based On Web3.0

With the development of internet technology, people can't live and trade without internet, and network marketing has always been considered one of the most important marketing ways and it will be more and more important for hotel's marketing strategy. Based on the internet technology from web2.0 to web3.0, a serial of new network marketing patterns are put forward in the special attention. Micro blog marketing is the most representative way for network marketing based on web3.0. The main body of this thesis is exactly how to use the micro blog in order to develop and implement the way of existing network marketing by systematic research and discussion.Based on the summary of previous research results, the content and application of Web3.0 network technology has been introduced in detail from two aspects such as network structure basis and mode of information transmission. Based on the four main marketing technology of Web3.0 and three marketing modes thereof, the main mode of hotel networking marketing has been put forwards, the micro blog marketing.According to analysis on concept and features of micro blog, internal operation mode, content component unit and interactive mechanism, four characteristics of micro blog transmission have been summarized including low threshold, multiple platforms, multiple enlargement of information, and formation of group effect. Two successful cases about the application of micro blog marketing have been pointed out such as Dell and Vancl. Furthermore, the paper has also analyzed successful experience on marketing mode that is valuable for hotel to learn from.According to analysis on the advantages and disadvantages of traditional hotel network marketing mode, the problems about the current hotel network marketing have been summarized. The micro blog marketing has been the most popular network marketing mode due to its advantages in interactive communication and information transmission. As of June 30,2011,1871 Chinese hotel enterprises opened an account in weibo.com, among which,243 are international brand hotels, accounting for 13% of total amount.The advantages, disadvantages, opportunities, and threats of hotel micro blog marketing have been analyzed through SWOT analyzing methods. As a result,11 marketing strategies and suggestions about the hotel micro blog marketing have been summarized. Meanwhile, according to the analysis on the case of micro blog marketing performed by BY Hotel, the paper has further expounded the specific operating instance that hotel performed network marketing through micro blog.