Infant Formula Brand Switching Status Quo And Influencing Factors Are Analyzed

The number of new birth in China between 2008 and 2009 is 0.2billion to 0.3billion. There are more than 30 million consumers (between 0 to 3years old). China is the biggest IMF(infant formula food) marketing in the world. The parents are the decision maker. Infant formula milk powder is a kind of food with high professional knowledge. The brand switching is still popular. The consumers'retention rate is only 65%.On the research base of kinds brand switching models, for infant nutrition formula, I give the brand switching model and show the reasons how to make consumers change the brand.A consumer survey in Shanghai ,Zhejiang and Jiangsu is held to testify the new model and all the influenced factors and show how they work. My key opinion in the model is the separation between the users and brand-choosing decision maker.I do hope the different enterprises can get advice from this research and give them help in Consumer Relation Management...