Study On The Value Chain Performance Evaluation For Chinese Processing Enterprises Of Green Livestock And Poultry Product

With the rapid development of society economics and the gradual improvement of people's living standard, people's dietary structure has changed greatly and the livestock and poultry products are demanded increasingly. And in the wake of the enhancement of people's environmental protection consciousness, green livestock and poultry products are more and more welcomed and the development prospect of green livestock and poultry product processing enterprises is also vaster. In addition, the competitive pattern between enterprises is also changing; the competition between enterprises is not only the price, cost and quality unilateral competition but more important is the competition between the enterprise value chains. Therefore, it is extremely important to establish a set of relatively scientific green livestock and poultry product processing enterprise value chain management performance index system, and to construct appropriate green livestock and poultry product processing enterprise value chain management performance evaluation model, and to put forward the corresponding enterprise value chain management strategy based on this.In view of this, this article research work mainly as follows:this paper first introduced the green livestock and poultry products and enterprise value chain of the basic concepts, and potter value chain theory, system theory, synergy effect theory, customer relationship management theory, and other basic theory, and combining theory with practice in green livestock and poultry products processing enterprise to carry on the investigation on the premise of that green livestock and poultry products processing enterprises value-chain analyzed deconstruction. After the value chain link decomposition, we establish the green livestock and poultry products processing enterprises value-chain efficiency evaluation index system.finally to a green livestock and poultry products processing enterprises value-chain efficiency was put forward according to the dating results corresponding green livestock and poultry products processing enterprises value-chain efficiency optimizes countermeasure, and verifies the evaluation index system and evaluation model of applicability and operability.And we also realized in the changing market environment, green livestock and poultry products processing enterprises only for the value chain analysis of each link, relative to the competition advantage and disadvantage, foster strengths and circumvent weaknesses, focus on the limited resources to establish and maintain in some key links efficiency advantage, to the fierce competition invincible, obtain rapid progress and healthy development.