The Research Of LED Display' Marketing Strategy Of Company L In Shenzhen

As the LED industry rapidly developing around the world, China's LED industry is still in early stages, and most enterprises are in the state of packaging in the industrial chain and are finding a step closer to development. What's more, Shenzhen L Electronics is one of the most typical representative. In this paper take this company for example to explore how China LED companies should seize the historical opportunity for development, and how to overcome the marketing problems encountered, how to increase sales and expand the company size, how to build a national LED brand. As a result, Chinese LED companies can take one piece of cake in the LED industry in the world.This article is constructed by detailed study on the LED industry and the company. LED is a burgeoning high-tech industry,and it has all the evolving particularities which the past burgeoning industries have. This paper firstly analysis the LED industry market conditions at home and abroad by PEST. Then it studies the domestic LED industry status and problems, making deep analysis from the perspective of industry chain, providing advice and direction of the reference for the domestic LED industry vertical integration. And making the deep analysis of LED application products'market prospects, Providing valuable information for LED packaging companies how to select the most promising areas of application.Then, this paper deeply does research in Shenzhen L Electronics current development status. Summarizing L Electronics biggest marketing problem:Display products need to open markets, increase sales. Then, we doing market segments, selecting target markets, product positioning of the company's marketing strategy goals. Then, under the guidance of the marketing objectives, the article uses the 4P's strategy for the company to provide specific and effective marketing solutions. Finally, in order to carry out and ensure these strategies, the article sets studies on "how to build outstanding sales team" and "how to build a corporate culture which adapt to these strategies".