The Image Of Ice And Snow Tourism In Heilongjiang Province Is Research

With the vigorous development of tourism and the image of the era, the increasingly competitive tourism market, tourism image problems are more and more hair is attention.Unique distinctive tourism image of a tourism destination and boosting the overall competitiveness and tourists travel decisions.Ice and snow tourism in recent years not only the cold environment Jiaore Heilongjiang Province, and the development of tourism in Heilongjiang Province, Heilongjiang Province, while more and more attention to the ice and snow tourism image.The tourism image problem in this paper and the development situation of the basis of the basic theory of ice-snow tourism, emphatically from the image research in heilongjiang province where context, the audience of ice-snow tourism image in heilongjiang province, heilongjiang snow survey and analysis the problems of tourism image analysis of ice-snow tourism image of heilongjiang province based fully detailed analysis,And on this research on the basis of heilongjiang ice-snow tourism image design and planning, construct complete of ice-snow tourism image system in heilongjiang province.