A Quantitative Study On The Core Competence Evaluation Index Of The Corporation Under The Financial Perspective

Since the essay The Core Competence of the Corporation was published in Harvard Business Review by C.K.Prahalad and Gary Hamel in 1990, the first time proposing of the concept of core competence made it occupy a dominant position in corporate strategy research and become the research focus between economists and management scientists. At the same time, competition between enterprises increasingly fierce with the accelerating global economic integration process, domestic and foreign scholars consider that business success is no longer due to occasional moment of the exploitation of new products and service or adaptable market strategy, but depending on their own inherent competitive. The core competence is a strategic ability which support competitive advantage, the key which determines enterprises can gain sustainable competitive advantage or not lies in the core competitiveness of enterprises. Therefore, the core competitiveness of enterprises has become an important goal of competition, and the core competence theory has become an important analysis tool of effective competition and the growth among enterprises. Core competence research in the current mostly biased in favor of theoretical research lacking of measure research and Indicators which can evaluate the core competence of the corporation completely and scientifically, and the research of the core competence of the corporation is not enough particularly. Therefore, to build the core competence evaluation index system to assess the core competence of the corporation has a very important practical significance.This paper firstly defines the definition and characteristics of the core competence by reviewing the domestic and foreign literature of the core competence and taking the research results as a guide. Then it takes the characteristics as the main line from a financial perspective, analyzes the underlying determinants, external financial and non financial performance of the five different characteristics of core competence to find a comprehensive indicator to measure core competence, in order to build the core competence evaluation index system to assess the core competence of the corporation.This paper selects the listed companies in manufacturing industry of Shenzhen and Shanghai stock exchange from 2007 to 2010 as the research object, and selects thirteen indexes which can quantify four characteristics of core competence, they are core, value-added, integrated and dynamic development, in order to reflect the strength of the core competence of the corporation, and combines the impact created by the difficult imitative on core competencies and other factors which can't be measured by specific financial indicators to the intercept of model, then establishes the multiple linear regression model. Using SPSS 17.0 to regression analysis of sample data makes the research hypothesis get initial examination support, that the core competence of the corporation is positively correlated with core, value-added, integrated and dynamic development. Then use the core competence evaluation model to carry out the core competence ranking of nineteen manufacturing enterprises which all data required for this study can be collected in top 100 of comprehensive strength of China's listed companies with mid-2011 data, and take a comparative analysis between the core competence ranking and the comprehensive strength ranking. Empirical analysis and testing prove that the indicator regression model is good, and achieve the purpose of this study.Finally, based on the empirical result this paper proposes suggestions about how to enhance the core competence from four points of views of core, value-added, integrated and dynamic development, and the suggestions that pay attention to the cultivation of core technology include focus on the core training of human resources and increase the strategic investment to the core equipment to improve the R & D capabilities; focus on the ability of creating enterprise value to continue to achieve steady and rapid growth of equity; pay attention to enhance the integration capabilities to achieve coordination between internal and external, and generate force for sustainable development of enterprises.