| The construction of new socialist countryside requires the support of rural financial system. As the rural financial system plays a key role in alleviation of the poverty, boosting economic development, and maintaining the social stability of the rural areas, therefore, it is significantly important for the theory and practice of financial research in the construction of the new rural areas, especially the research of financial innovation. The purpose of this thesis is to further discuss the method or countermeasure of how to strengthen the financial support based on the analysis of current situation of financial supply and demand in construction of new rural area.In this study, the theories of economics, finance and management were used comprehensively in a comparative analysis to study the financial support problems in the construction of new rural areas. This thesis believes that the current financial supply does not meet the demand by analyzing the current financial supply and demand. Based on the experience of rural financial method home and abroad, this thesis suggests taking below methods as to resolve the current short supply of financing issues in construction of new rural areas:To adopt the financial supply mode difference in different regions; To construct a diversified rural financial system; To encourage the innovation of financial products. |