Study On The Governance Mechanism And The Performance Of The Trading Relationship Between Food Processing Enterprises And Farmers

As an institutional innovation,the Industrial management of agriculture produced In the context of the macro-economic reform and micro-enterprise development needs of the next generation, and gradually been adopted, promoted and popularized throughout the country. Currently, China's industrialization process in agriculture emerged in many different forms of organization, it made great achievements, but also exposed many problems simultaneously, such as trade instability, default rate, and dissatisfied with the results of cooperation. The most prominent feature of Chinese society is "relationship based","Relationship orientation" is not only reflected in the cultural concept, also attached to the social structures, strengthened into a "institutionalized" accumulation, formed with the "circle spirit" and "acquaintance trust." According to the relevant theory,the effective governance not only minimizes the transaction costs, but also encourages the Participants to create value,and Leads to good performance; It is a different form of organization in the different governance mechanisms affect both the perception of the effectiveness of partnerships, and ultimately affect the sustainability of the relationship. With the continuous improvement of living standards, people are no longer satisfied merely fed state, but rather the quality of the food security needs in the first place. How to radically improve the performance of the food processing enterprises and to prevent food safety problems is the topic that the whole society concern. The article aims to explore the performance differences for the different governance mechanisms between the food processing enterprises and the farmers,and to investigate the relationship governance Elements' impact on the performance of the food processing firm performance.Standing by the point of the food processing enterprises' perspective, the article Accesses to research data by questionnaire, analyzes the data and verifies the hypotheses. The article includes six chapters content:ChaptersⅠand ChaptersⅡare the introduction and the theoretical basis, mainly relate to previous research results and a comprehensive review and discussion of the theory, for the following preparation. ChapterⅢis the design of the study, including basic research question, hypothesis, variable selection, questionnaire design and scale development. ChapterⅣis empirical analysis, mainly Collating the survey data,analyzing it by the SPSS,and verifying the hypotheses. ChapterⅤis case study, mainly verifying the data previously through case analysis; ChapterⅥis the conclusion of the article, summarizing the conclusions of the study, and proposing the corresponding countermeasures.