Research On Development Strategy Of Logistics Industry Of Jiaodong Peninsular

As the artery and basic industry of the national economy development, the development degree of the modern logistics industry already become an important sign to measure the comprehensive strength and degree of modern of the countries and regions. Especially in recent years, the systematic and intensive effects of logistics industry show its important value of reducing the environmental pollution and promoting the regional economy development. It is not only a new mechanism of the economic growth, but also a new trend of industrial restructuring, recombination, upgrade and promote technology refresh. As a new idea of modern management, it receives wide range attention of the society. So it is very important of the study of the theory and reality effects of the modern logistics to the regional economy development. But the economy and every facility developments of Jiaodong peninsula which mainly includes Qingdao, Yantai, Weihai and Weifang are very fast while the logistics infrastructure can't fit the requirements of these developments. There are important meanings and effects to research the development strategy of modern logistics industry which fit the requirement of the economy and social progress of Jiaodong peninsula.This article combs the development history and important position of the modern logistics industry on the basis of analyzing its concept and feature. It states problems such as transportation infrastructure needs to be completed, comprehensive competitiveness need to be improved, heavy financial burden and low specialization which appear during its develop on the basis of anglicizing the external environment and status quo of the logistics industry of Jiaodong peninsula. Then it trusses the development strategy of the logistics industry of Jiaodong peninsula in terms of formulating the total strategy framework, cultivating the market, building information platform, fostering characteristic model, promoting scientific and technological level and building reverse logistics, on the basis of SWOT analysis.It aims at the status quo of the logistics industry of Jiaodong peninsula and analyzes its problems and then discuss the strategic thinking whit the theory and research methods of management and economics.