Rk Translation Company Services To Improve The Quality Strategy Research

In recent years, with the further increase of the global economic integration process, Chinese economy has been increasingly related with the global economy, and with the rapid development of Internet, the translation industry has been unprecedentedly developed. However, in recent years, the translation market has gradually shown a saturation trend, and the industrial competition has become very fierce. In such circumstances, the service strategy becomes the leading direction for translation enterprises to win customers and build lasting competitive advantages. Customers are the audience and judges of translation service enterprises, and their degree of satisfaction with the translation service is judged by comparison between their actually perceived service quality of the translation companies and their expected service quality. When they perceive that the service quality of the translation company is in line with their expectations, they will feel satisfactory, showing that the translation company has good service quality; on the contrary, when they perceive that the service quality of the translation company is out of line with their expectations, they will feel dissatisfactory, showing that the translation company shall improve its service quality. In this paper, the service quality of LocaTran Translations Ltd. is analyzed as an example with this point of view as the basic idea, so as to identify the aspects to be improved and then put forward the strategy of enhancing the service quality.This paper first discussed the service and service quality, service quality gap model, SERVQUAL model, and other basic theories, then designed the customer questionnaires for related service quality according to the characteristics of translation services, and from six dimensional properties, namely tangibles, reliability, responsiveness, assurance, empathy and remediation, and 22 components, and finally put forward strategic recommendations on overall improvement of the service quality based on customers' expectations and perception evaluation of the service quality of LocaTran Translations Ltd., and analysis and comparison of the problems existing in service of the translation company.