A Research On Trcuk Crane Business Strategy Of Hengtong Mechanic Company

Since the birth of truck crane of China in 1970s, the truck crane industry has been exploring its own development model. Under this background that China is gradually increasing the scale of its infrastructure construction, the market demand of truck crane is growing. Combing the external environment and the internal resources, and investigating the strategic direction and the implemention is helpful to realize the enterprise development and boost the development of regional economic. This paper takes Hengtong Mechanic Company as the research object and discusses the enterprise strategy and its implementation.Firslty, from the background and the realistic meaning of the research, the environment and its current situation of the truck crane business of Hengtong Mechanic Company is analyzed. Secondly, according to the strategic theory, related literature and the business condition of Hengtong Mecanic Company, the overall strategy of Hengtong Mechanic Company is developed. The market strategy which consists of product strategy, price strategy, distribution strategy, and promotion strategy, is consequently provided, then a production plan which consists of production instruction, plant distribution, production scale, new plant location, material supply, and production process design of truck crane and chassis, is also put forward. Thirdly, the external and internal business risk and the risk countermeaures during the implementation of the business strategy are analyzed. Finally, the expected effect of the strategy is described.The implementation of the company strategy is a top-down dynamic management process. The Rome is not built in one day. During the period of the implementation, the company should adjust the business plan according to the change of the environment and internal condition.