| Under the background of economical globalization, enterprises have taken the country to the world, becomes an inevitable trend. According to the data in "International Energy Outlook " from the U.S. Energy Information Administration, in the case of global economic stability and growth, the2025global oil demand will reach11,000million barrels a day, compares to8,930million barrels in2011, global oil consumption growth rate is around1.4%per year. The growth in global oil consumption will create growth in demand for oil drilling equipment. Petroleum machinery industry in China has experienced three decades of development, the oil drilling equipment, already has its own brand and have a important influence in the world. Ocean Runda Group is committed to oil drilling equipment as the main trade products, now is an opportune time to expand its international market.International market entry modes and influencing factors as the theoretical basis of this thesis, which analyzed the world's major oil storage areas and production base, and the current international markets of Ocean Runda Group. Determined Ocean Runda Group's target market by comprehensive evaluation method. Finally summaried that Colombia and Uzbekistan market should be kept, then focus on the development of Iran and Russia markets.On this basis, cleared that the current market-Colombia market should keep the wholly-owned entry mode and Uzbekistan market should keep the trade entry mode. After analyzied the internal and external environment of Iran and Russia, identified the Iranian market fits for Joint venture entry mode and Russian market suits of sole proprietorship entry mode. Finally, proposed when entering the international markets, ocean runda group should choice reasonable partners, combine technologies and services with local precautions. |
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