Design And Marketing Strategies On CCB Credit Card Business

As a convenient payment tool, Bank cards played an important role to stimulating the growth of consumption. The popularity of the bank card not only save transaction costs of payment system, create better environment of consumer t, but also, redit has a short-term credit functions. Under certain conditions, it can encourage cardholders to converted the random or potential consumer demand to actual demand, which is to stimulate consumption and promote economic growth effect is obvious. However, there have been many problems in this Process, such as the high degree of homogeneity of products.There are a lot of sleep Card. The lack of scientific market segments.Rrisk management system is not sound. It is difficult to profit. Although the card environment is improving, but it still can not meet the market demand. Product structure Credit card is "non-optimal" and so on. used in bank cards against the backdrop of the credit card number of issues. This article is to widely study a number of issues relating to credit cards in the bank of widespread use of bank cards.The first part is the theoretical basis of this article. This chapter combed the theoretical basis of the credit card business. as a starting point, The main contents of this section Is the research background and significancas. This chapter combed the research content and technical route and introduced the development status of China's credit card market; esearch on the credit card and foreign literature and related theories are reviewed, laid a theoretical foundation for this article.The focus of the article is the the design of Construction Bank credit card business system. This article designed the Profit-oriented banking system model. based on the City Branch of Construction Bank TA data nalysis the income of Construction Bank credit card business.want to build In line with national conditions of China's credit card Profit model has some reference value. On this basis, Against the main problems of design for struction Bank credit card business, this artic have a in-depth analysis. This paper have a re-creation of Construction Bank credit card business systems, Based on data mining technology, design the Construction Bank credit card application scoring model, there is a theoretical and practical research. for the promotion of Construction Bank credit card business.