The Analysis Of Taobao Customers Impulse Buying Behavior And The Implications For Business Strategy

Online shopping has become a major shopping channels. Compared with the traditional channels, online shopping has a significant convenience and economy, it greatly reducing transaction costs and makes the people find goods easily,ant it makes the transaction Continuous.Online Consumption has become the main driving force to promote the development of the Internet, and gradually become the mainstream consumer. The market structure, business marketing theory, had a significant impact.As the largest B2C and C2C service of china, Taobao, it's users cover the online users in China, so,it has universal significance to research the characteristic of impulse buying of the consumer in taobao.In this context, author will research the impulse emotions and online shopping behavior when costumer shopping on the Taobao.This study will help Taobao sellers or companies to understand the characteristics and behavior of consumers,and it has Significant meaning to the online marketing of the salers and companies of Taobao.