The Empirical Study Of The Self-Serving Attribution Tendency In China Listed Company's Annual Report

Self-serving attribution tendency is one of the important means for managers to manipulate language information in annual report. Western scholars have carried out a certain amount of studies on this issue and have found the existence of the tendency on varying degrees. But studies on this issue are still at a starting stage in our country. Discussions and analyses are very limited. Therefore, further research on this issue will make up the insufficiency of language information study of our country on theory aspect. At the same time, it can also draw attention of the report-users and the relevant regulatory authorities, providing help to regulate language information disclosure quality in annual report, which would also be significant on practical aspect.Adopting the method of content analysis, taking annual reports of listed companies in China as samples, the study has carried out an empirical research on the existence of the self-serving attribution tendency firstly. Then based on the existence research, the study has carried out another empirical study on its influencing factors. Taking self-serving attribution tendency as dependent variable, the study selects equity-concentration, equity-balance, equity-nature, independent directors'proportion, chairman and CEO combination, and stock-management as independent variables. The study use SPSS as its research tool.The result of the study has confirmed the existence of self-serving attribution tendency in annual reports of listed companies in China. At the same time, the result shows that the equity-concentration has a limitation on self-serving attribution tendency on a certain degree. Equity-balance could not play the due restriction role on self-serving attribution tendency. They may even conspire with the first major stockholder. Stock-management also could not play the due restriction role on self-serving attribution tendency. On the contrary, they have played a promotion role to a certain extent. And the equity-nature, independent directors'proportion, chairman and CEO combination do not show significant influence on self-serving attribution tendency.Compared with the existing research, the study has carried out a preliminary research on the restriction role corporate internal governance played on self-serving attribution tendency.