A Real Estate Company In The Two Or Three Line Of The City Real Estate Investment Evaluation

China real estate industry as the most important industries of national economy, its development for China's economic development and social stability is of great significance and far-reaching impact. At present, China's real estate industry is facing more and more competition and challenges. Because the factors from the outside, the rapid economic growth, the real estate market is increasingly normative, competition is increasingly fierce; and from the real estate itself, the real estate development company project investment due to the larger amount, long development cycle, regional strong characteristics due to the presence of large investment risk factors. Therefore, the real estate project investment risk management is a very important topic.Based on the real estate investment as the research object, on the investment risk of real estate project management systematically, determine the investment risk of real estate project management related issues. By using the methods of risk identification method of real estate investment project identification, and according to the analysis of hierarchical division for construction risk, financial risk, market risk, political risk, natural risk. According to real estate investment risk factors, according to the risk transfer, risk aversion, risk retention and risk mitigation put forward various risk measures. In the real estate project investment risk control tool and method for comprehensive evaluation are studied and discussed。The Chinese real estate company30strong in2011the real estate to conclude:real estate investment and real estate income proportion, its income and the investment risks; at last this paper thinks that the government should not blindly encourage real estate company to expand investment, should actively guide correctly and take measures to control the real estate development companies investment scale, make the real estate industry and market demand, dweller average standards of living state and region economy coordinate scale.