A Thermal Power Electromechanical Installation And Maintenance Branch Companies Market Development Strategy Research

A large number of thermal power projects have been inaugurated or undertaken due to the reform of the managerial regime of electricity generation and supply enterprises as well as the electricity shortage in China since2003. Thermal power constructing companies confront unprecedented opportunities. Unfortunately, great challenges also await them because of low bid price, human resource shortage, fierce market competition and cost's rises for subcontracting. In the big wave of the power industry reform, the electricity maintenance system has been in a wandering and confusion, leading to power maintenance market competition in a disordered state, now the demands of electricity repair industry standardization is getting increasingly high, how to effectively improve competitiveness and seize market opportunities is a problem that the electricity repair company must face to. In the highly competitive electromechanical installation and maintenance market, faced with the threat of competition in the market, A electromechanical installation and maintenance branch company is also facing many challenges, so it becomes particularly important that how to grasp the laws of the market, formulate and implement effective marketing strategies.Firstly, this paper makes a review of the theory of marketing strategy. Secondly, Combing the development process of A mechanical and electrical installation machine repair branch companies development, analyzing the macro environment and micro environment of A electromechanical installation and maintenance branch companies, identifying their strengths and opportunities, and pointing out their weaknesses and potential threats. Thirdly, targeting the lack of A mechanical and electrical company's current market expansion, to have the thinking exploration of A electromechanical installation and maintenance branch companies marketing strategies.This article aims to explore a new mode of electromechanical installation and maintenance companies marketing in the new power situation, so that boost the overall development of the thermal power construction enterprise. This study has certain reference for mechanical and electrical installation company's market expansion, helping to promote the upgrading competitiveness of the electromechanical installation and maintenance companies.