Research Of Customer Relationship Marketing Strategy And Process Optimization For HPE Company

Due to the integration of the global economy, the intense competition between enterprises and the homogenization of industrial products, the marketing environment of commodity markets become even complex, and more difficult for enterprises to cope with. Want to survive in the current market environment, companies must learn and absorb the advanced marketing theory and experience, continue to broaden horizons, strive to innovate, in order to achieve longer-term development.Customer Relationship Marketing is derived on the basis of traditional marketing theory, developed from the "customer-centric" marketing concept, as the basis of learning and practice for many companies at this stage. Based on nearly30years of applications, it has proven to be effective for long-term development of enterprises, becoming the protection of corporate existence and continuous development.This paper combines the Huge Power company's organizational structure and product sales condition, through the SWOT analysis to prove the company's customer resources being a serious underestimate or even waste. By Customer Relationship Marketing and Customer Relationship Management, HPE company could put the customer resources as the focus to the development and utilization, which is able to form a new competitive advantage of enterprise value. Due to the existing problems of HPE company's organization and marketing, this paper give out the further suggestions for improvement and strategies for the future development of a strong theoretical guidance.Through this case study, the implementation of Customer Relationship Marketing is the inevitable result of market development. Companies could not only care about the immediate interest and ignore the establishment of customer relationships, only to maintain with our customers long-term, stable, and win-win partnership in order to build customer satisfaction and customer loyalty, and ultimately gain more customers value and to meet the enterprise's survival and development needs for enterprises to create greater profit margins...