Financial Alert Research Of Culture Media Enterprise

Based on the cultural media enterprise as the research object, according to industry features, mainly with the specific case Huayi Bros, accord with the characteristics of the cultural media enterprise financial alert mechanism, the dissertation analyzes culture media enterprise financial management features, set up to meet the requirements of efficient financial warning mechanism, help related enterprise avoid financial risk, and dissolve the financial crisis, make enterprise management more efficient and sustainable. In the analysis in the process of considering culture media enterprise data acquisition of practical difficulties, this dissertation first use of random sample of the mathematical model is established, and then combining with the enterprise on the specific situation assessment and fixed.As a new rising market forces, Culture media enterprise have the characteristics of "business properties, enterprise management" that double properties make culture media enterprise different from manufacturing enterprises or commodity enterprises. Traditional financial alert mechanism is not completely suitable for the company. At the same time, the cultural media enterprise, by contrast, tend to have the physical assets and intangible assets small scale features, which make the management risk higher and the future earnings is difficult to predict, industry overall trend unpredictable and other characteristics, which makes the enterprise facing the severe pressure bankruptcy, set up financial and early warning mechanism is very necessary and urgent. Huayi Bros as the first listed of culture medium enterprise in China main land, with its comprehensive management pattern, the huge market influence, as China that the famous international culture media mogul. With high representative, Huayi Bros is an industrial research as a whole has high practical significance. To sum up, for cultural media designed enterprise establishment conforms to the characteristics of the efficient financial alert mechanism is very important.