Study On The Marketing Mode In Pioneering Period Of Small And Medium-sized Health Food Enterprises

The health food industry is one of the sunrise industries in21st century which represents the economy development direction, and develops rapidly in the worldwide scale including China. With the number of the health food enterprise in. ease more quickly, the competition between them also become more and more fiercely, So it's necessary for the health food enterprises to research on marketing management of Chinese health food market faster.First of all, the paper on health care products marketing modes home and abroad this paper reviews the literature on, found about at home and abroad "health products marketing model" of the systematic theory research is still very weak, health products marketing model based on the research results of the main marketing theory in the health care industry is the specific, many marketing model of successful theory in healthcare companies marketing have been widely used, so this paper focus on small and medium-sized health products enterprise "marketing model" theory were summarized, and the corresponding analysis.Secondly, this paper expounds the concept of health food, health food industry of our country the development history and the problem existing in the developing process are expounded, and based on this, elaborated on China's small and medium-sized health food business enterprise of the characteristics of each stage.Again, this article from the macroscopic and microcosmic angles to small and medium-sized health food enterprise business marketing mode of the problems of the thorough analysis, it is pointed out that China's small and medium-sized health food enterprise marketing idea no fundamental changes, lack of marketing strategy and brand consciousness weak, channels and the high cost a series of problems. Must take strong measures to solve these problems, in order to make our country small and medium-sized health food enterprise of the healthy and orderly development.Finally, with more Duo Weisheng health food Co. LTD. For example, for small and medium-sized health food enterprise business period marketing model for empirical research, for many microscopic company marketing mode of the existing problems are analyzed, in view of the problem and the microscopic company's actual, given the combination marketing model selection, and discusses the new marketing mode of the implementation of the need to provide technical support and organizational guarantee.