Study On Consumer Purchasing Driving Factors Of New Energy Vehicles In China

In the recent years, The new energy hybrid synergy vehicle emerges out,gainingwith the international crude oil supplies and crude oil prices keeping the high level, withthe global energy conservation and environmental protection for the sustainabledevelopment of the voices and the progress of science and technology, with the hybridsynergy cars, complementary with pure electric cars mainly, fuel cell vehicles, hydrogenhybrids, new energy vehicles research and development and industrializationdevelopment is more and more international automobile manufacturers' attention.InJapan, Europe and America, as a representative of the developed countries to China, asa representative of the developing countries in this piece for positive new areas, strive togain control over the future of the auto industry of opportunities, in this context, thedevelopment of China's new energy vehicles as endowed with great realistic meaning.At present, the domestic scholars mostly summarized the development of new energyvehicles related history and theory research, less from the perspective of positivism,especially in the direction of the new energy vehicles consumers in-depth market how todrive consumer behavior. One specific discusses domestic new energy vehiclespurchasing driving factors consumers research lacks, no form relatively system structureof the theory.This paper focus on the subject, with reading a lot related literature at home andabroad, and on the basis of first introduced from consumer behavior related theory andmodel, the research situation began, new energy vehicles consumer behavior Angle, todesign this paper research the purpose of questionnaire, the use of China's potentialSPSS17.0new energy vehicle of consumer behavior in data analysis, through research,extract the four new energy vehicles purchasing driving factors consumers, at the sametime, new energy to the automotive industry development put forward the Suggestions,first of all, new energy vehicles clearly positioning the consumption of the audience isvery important groups; Second, strengthen the development of new energy vehiclemarket dynamics, from clear hybrid route, new energy developments in the car marketefficiency and effect, strengthen and media equal emphasis on cooperation, to grasp thecore of the hybrid technology and administrative means and economic means parallelfive aspects promote; At last, from the perspective of product development point of thenew energy vehicles enterprise in the product research and development and after-salesservice put forward the Suggestions and opinions.At the end of the article, the conclusion of the discussion, the study found that thecity of new energy vehicles to potential consumer awareness of the new energy vehiclehigher, new energy vehicles for use of the meaning and saving effect optimistic,shopping decision can lead to their oil fuel costs, reduce cost reduction effect, in generalhave new energy vehicle purchase intention. Consumers will buy new energy vehicle by using consumption factor, after-sales service factor, purchase cost factor and theinfluence of the automotive quality factor.