In Bus Development Strategy Research

Nowadays automobile industry has gradually turned to be the pillar industry of national economy. Among the whole automobile industry, buses were given much less attention than cars and trucks. But ever since the nineties of last century, large and medium size buses of China have kept increasing rapidly, which attracts the attention of experts from automobile industry, government and other sectors of China. Developing passenger car industry should be the basic policy of Chinese automobile industry, which plays an important role in promoting the industrial development of a district and the whole nation. As the example of mass-run enterprise capital entering automobile industry, Zhongda Bus, with the name of "disturber" of bus industry has successfully undergone the impact of SARS and restructuring of state-owned enterprises. The brand of Zhongda Bus has been initially built up, and also has the production & marketing network of Zhongda Bus primarily come into being. It is an unavoidable strategic subject facing the decision makers of Zhongda Bus enterprise that how to stand steadily during the restructuring of bus industry, realize the long-term objective and keep the long-term healthy development of the enterprise. Through probing into the present condition and development of Zhongda Bus, this article has analyzed the opportunity and challenge now facing Zhongda Bus, clarified the advantages & disadvantages of Zhongda Bus and brought forward several important strategies together with the ensuring ways mat fit for the development of Zhongda Bus. This article aims at providing a reference to the development of Zhongda Bus.