The Design And Brand Research Of Outdoor Sports Casual Wear

Outdoor sports are casual ways that combine the sports and travelling. It hasformed a wave in China nowadays and fostered the growth of the outdoor sports casualwear. Though it develops very quickly and shares more and more market, as it’s thenew field in the clothing industry, the relative domestic theories are not completelyrequired.This thesis starts from the concept of the Outdoor Sports Casual Wear to illustrateits wearing system. With the first-hand survey of the outdoor sports casual wear marketin Chinese straits, it summarizes and compares the two sides’ characters. Meanwhile, bythe questionnaire, it collects and sorts out the perspective and purchasing motive aboutthe outdoor sports casual wear of our customers. Based on all these results, the designcharacters are purified and reflected by the famous wear brands. In the end, on thecurrent situation and development tendency of the outdoor sports casual wear indomestic and foreign countries, it put forwards the countermeasures and suggestion forits further progress.