Research On Corporate Environmental Responsibility Based On Stakeholder Theory

Corporate environmental responsibility became the heat topic in recent years, with the global natural resources and environmental issues becoming increasingly prominent and the concept of sustainable development being promoted. The Problem of Corporate environmental responsibility lies in the conflict between company profit and social interest. It is a social problem as a whole, rather than purely a problem of the corporate. Sustainable developments of corporate require the support and the demand satisfaction from the stakeholders. Relying only on the corporate or the society, however, is difficult to fundamentally solve the problem. The participation of the stakeholders is extremely important for the corporate social responsibility realization.This paper builds the framework for corporate environmental responsibility research from the stakeholder’s perception, with the fusion of corporate social responsibility theory and stakeholder theory, based on the theoretical review of the externality and sustainable development. First, it analyzes the corporate stakeholders, including government, corporate side (including investor and consumer) and the social commons (including the community residents, media as well as the environmental protection NGO), in the field of effect of promoting corporate to realize the environmental responsibility. Then it discusses the problems and reasons presented in stakeholder’s participation in corporate environmental management. Next, it introduces the experience of stakeholder’s participation in corporate environmental management from developed countries, especially the experience from Germany and Japan. Finally, it puts forwards some suggestion and measurement in the perspective of stakeholders to solve the problems by drawing experiences from the developed countries.