The Investigation About The Development Mode Of Liquor-culture Tourism

China is an ancient country with more than five thousand years in the world. Asthe one of the countries make liquor earliest in the world, China also is the home ofliquor. Liquor and liquor-culture are always important in the Chinese long history.Liquor, in the human culture history, it is not only an objective physical existence, but acultural symbol, a symbol of the Dionysian spirit. Today, Chinese liquor is worldfamous with its superb technology, unique style and the largest production and sales.Especially the Chinese liquor-culture with its long history is a coquettish, ancientChinese liquor industry development and beneficial to the people’s livelihood has animportant role in promoting.Now tourism is the most widely prospect a new industry. And the long history ofChinese liquor-culture accumulation has already been the tourism resources; make theChinese liquor-culture has the rich tourism connotation. Liquor-culture tourism is anintegral part of tourism culture.Yibin, because of its production and quality of liquor Wuliangye and was known inthe world, local governments also develop the brand liquor Wuliangye as Tourismthrough the usage of its cultural characteristic. To develop the liquor-culture tourismand tourism, stimulate the liquor culture and brand culture comprehensive development.In order to achieve tourism and Wuliangye liquor-culture of mutual win-win situation,and promote the comprehensive economic strength of the development of Yibin area.This article will attempt to analysis of the problems from Yibin Wuliangye liquorculture tourism development mode which is the natural tourism resources, humantourism resources, museum tourism, liquor-culture festival tourism etc. And solve them;finally establish the development modes of liquor-culture tourism.