Touch High Emotions Brand Gene

Human emotion is eternal, love, friendship and love for people living life in the world,the subject of any part of the people are longing to have With the development of our timesand the improvement of living standard, the human demands for material have also changeddramatically, people are more inclined to the spiritual level of psychological satisfaction, theeconomic era of emotions is quietly rising. According to the Harvard Business Review: afterthe agricultural economy, industrial economy, the development of the third industry, thefourth phase is around the corner. In this new economic era, people are no longer onlysatisfied with the most basic physiological need, but begin the pursuit of more emotionalexperience and enjoyment. People begin to pursue a multi-faceted experience of vision,hearing, touch, taste and smell. People start to look for a new emotional link and something tolove. They want to have more choices, more experience which can touch their heart, morethey can trust and love. How do you break complex information to make an enduring brand？How do you build long-term contact with consumers？ How do you convince consumersbelieve the brand is their only choice？ How do you make this world a better place throughbrand？ The brand of high emotions is the key to open a new era of brand.This essay focuses on human "emotion" and "emotional feel "into the" truth " inpsychology, social relations, marketing, advertising, design, and practice of communicationtheory. More comprehensive and profound element of the high emotion of the brand is tobuild long-lasting and great brand of magic weapon. Discussing the "emotion" in humanmental activity, life, economic and social brand building have played a great role in thecompetition. The shaping process from brand to brand of high emotions and high emotionalbrand is how to make the brand beyond the boundaries of mind and ensure the sustainabledevelopment, and examples to demonstrate the high emotional brand Ultimately.IMCintegrated marketing communications, so that consumption is a full range of perception of thebrand, trust and rational loyalty. With the development of Internet age, people’s consumptionpatterns and trends change, the brand of high emotion should shape in what way has become aconcern. How to enhance the emotional space of the virtual world people？ High emotionalbrand is the most creative, the most popular, the most emotion driven approach and it will besuccessful with mediocre brand demarcation of the key.With the economic development, brand development in China has made great strides, butthere is a big gap between China’s brand and foreign brands, many brands face a severe test.A lot of brands and products are difficult to leave a deep impression in the minds ofconsumers, many goods are quickly replaced by similar products, how the brand can alwaysmaintain the leading position is another concern. How do we give consumers a full range ofsensory and emotional experience? How do went follow the footsteps of the economy of the times synchronized with the international community？ Brand theory and practice of highemotion, emotional design and strategy for its own brand in the process of the establishmentand shaping a new perspective can provide some valuable references with the improvementand development of Chinese brands.