A Feature-Line-Based Research Of TOYOTA Brand Automobile Styling Evolution

The car feature line, as the analysis of automotive styling elements of vital statistics, which can be identified as car brand, model, an important basis for different car brands, different models of the same brand, generally have a different feature lines. But a mature brand, usually it’s all in the feature line, add your own family characteristics, also known as BI (Brand Identity). From the theoretical level, seeking to explore ways of feature line analysis method using the more mature foreign brands quantitative and qualitative analysis, designed to enhance the ability of independent brands have a positive effect.Consumer criteria automotive styling design are usually more subjective, with a strong sense of personal preferences. Such as the Chinese people prefer mid or large scale sedan to the hatchback, such as the Honda Accord, Toyota Camry, or some SUV models, the Porsche Cayenne, Audi Q5, Q7, etc. for example; Americans like large SUV and pickup trucks, such as the Toyota Sequoia, Ford F150; Europeans prefer compact and flexible small car, hatchback, such as Honda R-Type, Smart and so on. Although different countries or regions, or even the same country or region who judge the car styling and preferences vary widely. However, in general they follow some basic principles, such as some shoddy "concept car" The launch comes, its amazing consistency criteria, or on careful design and manufacture of high-end cars, even if the trademark is obscured Users can also reach the same judge. Visible, the United States there is commonality. And how to find this common, currently the best way is to find its feature line, its feature line analysis. Good music can make different nationalities, different cultural backgrounds feel sweet, the most important thing is to let the melody, especially classical melodies with people resonate inherent aesthetic ability, which is an abstract musical concepts. Automotive feature line shape of the car is also an abstract extraction, to find and discover the beauty of cars, will allow consumers to find products that resonate with, and only let consumers and automotive products resonate, so that consumers interested in the product to discover the beauty of it, and finally to buy it, use it.This article focuses on the use of the car feature line-a novel automotive design and analysis methods, inductive automotive styling evolution trend. I first through various channels, to the world famous car manufacturer Toyota Motor Corporation for the collection and collation of ancient products with graphics software to extract its shape feature lines, and then use horizontal analysis (different product lines) and longitudinal analyzes (by the time). Contrast and summarize the development of Toyota’s styling, and finally archiving lash charts. Finally, the paper obtained in the study results as a theoretical basis, the research results and practical design projects combined, Toyota launched the company’s future product development forecasts and complete their design.