Nature In The Design Of Chinese And Japanese Poster

The Eastern National establishes on the basis of the conception that "Animism". It centers on the lives of human beings, starts from the permeation of the personal emotions into the living things, adoring the lively nature. It is the condensation of the thoughts of oriental nations, which undoubtedly materializes in the design of the oriental posters. This thesis attempts to analyze how the Chinese and Japanese posters materialize the oriental aesthetic thoughts to the visual form. With the comparative analysis of the visual elements of the Chinese and Japanese posters, and that of the common grounds and differences, it explores not only the approach how aesthetic thoughts transform into graphs, but also the differences among the oriental nations, thus grasps the traditional materials of national design, creating the original and international poster works under the prerequisite of the general features of the aesthetic thoughts.