Functional Analysis Of The Chinese And Uighur Cosmetics Advertising Discourse Of Interpersonal Meaning

Advertising language of communication media, communication betweenmerchants and consumers to play a very important role in product sales. Mood andmodality systems reflects the interpersonal function of two important ways.In thispaper, starting from the two perspectives of mood and modality systems, andinterpersonal significance of the more well-known brand on the Chinese and Uighurcosmetics advertising discourse study, a detailed analysis of these ads clever use ofmood and modality systems play importantrole, and a brief summary of the play inthe advertising purposes and ultimately interpersonal function.Advertising language ditch this study, evidence-based, ad writers in order toprovide some reference when writing your ads in the customs and culturalbackground of different target groups.The study also reveals the feasibility andoperability of systemic functional linguistics to contrastive discourse analysis ofChinese and Uighur.