| In this information age, almost every enterprise tends to release their jobadvertisements (JAs) online to achieve the convenience, effectiveness and efficiencyof their information. And job seekers often use job advertisements (JAs) presentedonline during the early stages of recruitment to gather important information aboutpotential employers and present vacancies around the clock. Moreover, according tothis research, the JAs in88%of corporations in2011Fortune500are written inEnglish. So the study of online English job advertisements is not only of greatsignificance for business employment but also for job seekers in general.To explore schematic structure and its linguistic features of online English JAs,the present study employs a genre analysis to examine online English jobadvertisements based on a corpus of50English JAs collected from2011Fortune500.Directed by content-based analysis, qualitative and quantitative analysis, the study isconducted from two levels: macro-level and micro-level. On macro-level, the thesisadopted Swales’ CARS Model, Bhatia’s Seven-Step model and Hasan’s GSP andtentatively proposed a10-Move model and GSP model for online English JA withdetailed analysis on each move and step, while on the micro-level, linguistic featuresof online English JAs are analyzed on lexical level, syntactic level and writingstrategies to find out the favorable vocabulary and sentences in the JAs, and somepractical strategies the JAs writers prefer to adopt to convey the informationeffectively and efficiently.The study attempts to provide the clear generic structures and appropriatelinguistic strategies of online English JAs which can serve as the guideline for JAwriters and the learners of business practical writing, giving inspirations forgenre-based teaching methodology of Business English writing. Limitations ofpresent study and future research orientation are also discussed. |
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