Post-Production In Digital Image Of The Non-moving Advertising

Walking down the boulevard of down town. Shopping with your friends or relatives at the mall.Taking a cup of coffee while reading a magazine you will be attracted by variety of ads. Some would captivate you at once some may not though. We are living in the information age and a life of quick rhythm. Whether you are fond of these ads or not they tell the story about themselves, about how to appreciate graphic design and show the subject intelligently.The thesis includes four chapters.Chapter One is written to introduce the development of graphic design before the digital image era. It is divided into two parts. In Part One I focus on the time before the invention of printing and the papermaking technology, analyzing non-moving advertising across the world. The other part concentrates on analyzing non-moving advertising like in traditional films world wide. Chapter two is about non-moving advertising in the digital age. There are three parts of the interaction among vectorgraph bitmap digital image and imaging processing software in non-moving advertising design in modern society explained in chapter three. The possibility of making new concept of advertising in the future is discussed by chapter four.A historical development of advertising in other countries’ experiences is traced, contrasting post-production techniques in traditional and digital forms. The latter emphasizes bitmap and vectorgraphic techniques in digital post-production. From here, we can utilize better techniques in non-moving advertising using modern technology.