The Study Of Shape Design In Graphic Advertisement

Graphic design is a comprehensive and applied subject,which is consisted with the development of political, economic, cultural and the way of life closely. Different times produce different aesthetic senses, while graphic design will appeared different forms at the same time. As rapidly developing of science and information technology, a new form of graphic design has appeared. It is not only a simple method to transfer the information on goods, but also an expression of cultural taste and aesthetic value. How to grasp the form of modern graphic design has important means on manifestation of the mainstream cultural taste.With the emerging of Internet and high-tech, graphic design has a variety of performance. Rigid and unchanging designs will not attract attention of audience. Traditional graphic design has been got rid of by three-dimensional or multi-dimensional design gradually. As multi-dimensional design of advertising introducing multi-sense in the base of traditional form, it is more acceptable by audience and became a novel and effective artiest form.In the background of new era, accurately grasping of the morphological characteristics of graphic design is particularly important. Contemporary people come to realize the importance of culture, therefore multi-dimensional graphic design has been recognized by majority designer. Meantime, traditional and personalized design patterns have also attracted extra attention. Network and high-tech make a variety of graphic design forms, so local and personalized designs will also demonstrated their individuality compared to rigid and uninspired design.