Research On Touching China Presentation Speech Language Style

Based on "Speech Stylistics " written by Zheng Yuanhan and "ChineseStylistics" written by Li Yunhan as the main theoretical basis,use the method ofquantitative and qualitative combination of analysis,from two aspects of languageperformance style and language style,to analyzed and discussed the2002-2011"Touching China" Presentation speech language style and the causes of the languagestyle. Through the study，the article think that books language style and artisticlanguage style are the Presentation speech’s main style. In Performance style,"touching China" presentation speech mainly displays solemn style and simplestyle.Presentation speech also demonstrated individual differences in the commonfeatures. The style display different style when the expression objects and theexpression of content are different. some crisp, some solemn, some calm, some subtle,which is in line with the requirements that " Rhetoric should be adapted to the Topicsand Contexts",which is said by Chen Wangdao.The article also though the communication environment and thecommunication object, to analysis of the reasons of the language style of TouchingChina’s presentation speech.Finally the paper also analyzes the Touching ChinaPresentation speech ’s beauty of Rhetoric based on the formation of a unique speechstyle.