Application Of Stylized Typographical Design In Magazine DM

Design languages are communication tools between designers and readers. Amagazine tells its reader its content and functionalities. Design language of a goodMagazine DM can, on the one hand, help readers remember the characters and specialtiesof the magazine, and on the other hand, can help promote the successful publicity ofadvertisement products of advertisement clients. So, it is very important for designlanguages to apply stylized typographical design to reflect the specialties of magazines.Stylized products of Magazine DM can differentiate itself from its competitors.Every magazine has its own design language, and with the aid of the design language,readers can tell product brands by the various perspectives of the magazine, such asappearance, color, functionality, and package. The construction of stylized typographicaldesign and creative ability, makes the understanding of design to a higher level. At thesame time, the competition of stylized typographical designs makes the design the mosteffective weapon of embodying product difference, and is also the important way topromote the brand knowledge of customers. It is very important to make ChineseMagazine DM have unique cultural connotations and design styles characteristic ofChinese nation. The paper presents stylized advertisements of Magazine DM candifferentiate itself from its competitors. Stylized typographical design of Magazine DM isdeeply investigated, and the union of the fashion and the cosmopolitism of magazinedesign is studied. The improvement of plane design of Magazine DM in China is alsoresearched in this paper.