| Media discourse has always been one of the hot spots for Critical DiscourseAnalysis. Most researches focus on how the mainstream media represent certainsocial event or compare how China’s and the western countries’ media represent thesocial event. As Internet has sprung up vigorously, the public has not only acceptedthe information and ideologies of the mainstream media, but also has begun to writeblogs to express their own opinions, which have acted upon the reader’s ideologies. Inthis sense, the language employed by the mainstream media and blog exerts a subtleinfluence on the masses’ thinking and doing.The paper is a case study, of which the data are an editorial and a blog about theJuly23rd High-speed Rail Accident. This serious train cash has taken a heavy toll oflives, but also caused the conflicts between the Ministry of Railways and the public.What’s more, the rapid development mode of China’s high-speed railway has alsobeen an object of general censure, and various media certainly take part in thenationwide discussion. This paper, drawing on the methods of CDA, will analyze theblog and the editorial about the train crash from three perspectives—lexis,intertextuality and generic structure, trying to elaborate what kinds of languagestrategies employed by the mainstream media and blog are used to represent theaccident and transmit their standpoints and ideologies, and how the contextual factorsare related with production of the blog and the editorial.Results of this research show that the blog represented the accident as asocial-cultural damage, and expressed his opinions by lexical choice andintertextuality; while People’s Daily Online highlighted the relief work and frequentlyrepeated the word ‘expedite’, being constant with China’s recent development mode.The present study attempts to help the reader to understand that both the blog and the mainstream media discourse are the production of ideology; and different ideologieshave great effect on the choice of language devices. |
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