Reading Culture Poster Design From The Angle Of Reception-Aesthetics

Accepting aesthetics is mainly a kind of literary creation, it is the "the history of literature as a challenge to literary theory" Jauss published in1967that is the declaration of its birth. Accepting aesthetics, like other western aesthetic factions, has both advantages and disadvantages. There is important reference value in its emphasis on the audience as the center, play the audience subjective initiative, admit that the subject status of audiences. Through consulting a large number of literature material and video images, The author thinks that although the creation of literature and literary poster design are two different categories, but from the angle of the relationship between the writer (designer), work (poster works) and the audiences and some techniques of expression, it seems that there are still many similarities between them. Therefore, the author tries to from the perspective of reception aesthetics think and research the development and problems of culture poster design and the reception problems of audiences, as the main research contents.In this paper, the author first introduces the concept, characteristics, functions, the present situation and development trend of culture poster design, and points out the typical features and the problem of culture poster design in the modern era. Secondly summarize the theoretical origin and the core theories of reception aesthetics, this paper discusses the similarities between "the first text, the second text","waiting world","aesthetic distance" and "appeal structure" and other major theory in reception aesthetics with poster design, for matting applied to the poster design practice activity. And then focus on creative interpretation thinking and artistic expression of cultural poster design in reception aesthetics. Finally the author makes the main theories of creation and interpretation method applied to the actual culture of poster design, so as to guide the creative process of cultural poster design, deal with the problem in innovation development and put forward a kind of thinking path of cultural poster design. From the perspective of reception aesthetics thinking the characteristics and existing problems of culture poster design activities, which is not only a kind of brand-new appreciate mean, help to understanding cultural poster for audiences, but also provide a new thinking mode for designers, enrich the thinking method of poster design, guide the practical design of cultural posters, and at the same time provides some research methods for the later poster design research.