The Study Of New Media Interactive Installation Art And Its Advertising Value

As the fast development of computer and Internet technique, our lives enter in the information time. This make us change a lot on our behavior and our mind. Under this background, the form of art changes too. A new kind of art-New media interactive installation art born. It combines the knowledge from different subjects together, and uses different ways to show the artists’ idea, make the audiences interact with the installation. Some even allow the audience to join in the creation of the art. Different from the traditional art which makes the audiences accept the concept passively, new media interactive installation art focus more on the experience of the audiences which adds some fresh air into the traditional art.But at the same time, advertising in the search for new media, new form, in order to attract more attention, and new media interactive art fusion is also the inevitable trend of development. From new media interactive art background and characteristics, to new media interactive art and advertising integration of content and form, and new media interactive art advertising carrier value, then the new media interactive installation advertising development prospect, this article from the aspects of new media interactive art advertising value analysis.