Study Of The College Students’ Aesthetic Preferences For Color

Aesthetics is interlinked with the philosophy of art. It is considered to be a particular theory of the conception of beauty; a particular approach to what is pleasing to the senses. In such a colorful world, people seems to have a variety of color experience all the time, and generate different aesthetic preferences of color. Study the laws of color aesthetic preference and its developmental characteristic makes a great significance.Our study will combine three experiments with the sample of the contemporary college students. Abstract colors and object colors will be used as two major aspects to exploring on the characteristics and laws of color aesthetic preferences. In Experiment1, abstract colors will be chosen as the stimulus materials. In Experiment2, colors will be combined with the specific objects,(in our study,the object is with male or female representatives).Experiment3will investigated the different sexual implicit attitude toward to the abstract colors. The primary results shows as follows:(1) Participants’preference to the abstract colors ranked most preferred to least preferred as blue, purple, cyan, red, chartreuse, green, yellow, orange.(2) People prefer colors with high chroma and high value. But when colors combined with the specific objects, it will have a little change that the effect of the chroma and values to the aesthetic color preference have been declined.(3) Preference for hue, value and chroma seems a little complex, because it has a interaction effect among these three factors. People have different aesthetic color preferences when colors combined with different items.(4) Male prefer the male representative objects with bluish colors and the female representative objects with reddish colors; Female prefer the female representative objects with reddish colors and shows no significant differences between the male representative objects in two color schemes. (5) In the abstract color context, men and women both showed a significant difference between the implicit aesthetic preferences and explicit preference evaluation to the bluish and the reddish colors. In the explicit evaluation, man prefer the bluish colors, and women prefer the reddish colors; but when in the implicit test, man shows preference for reddish colors, as woman’s preference between the two schemes has no significant differences.