The Research On Program Planning And Management Of Shanghai Grand Theatre

Culture is the soul of a nation, recognized as the soft power of a country. In the report of the United Nations Development Program of2004culture is the most durable product of the human, through which humanity can achieving prosperity. Culture Industry have both economic and cultural characteristic, as well as physical and mental power. It is a media for prospecting culture under the market economy, meeting the people’s ever-increasing and varied cultural needs, and accelerating economic restructuring and shift of development mode.In October2001, by summing up the practical experience to carry out the reform of the cultural system, the leaders at the6"’plenary session of the17th central committee pointed out the significance of strengthening cultural improvement work; put up with the guiding ideology to promote socialist cultural development and prosperity and the strategic goal for developing cultural industry by2020; deployment the task of deepening the reform of cultural management system and promoting the cultural development and prosperity; emphasized to strengthen the Party’s leadership.In the12th five-year plan, culture industry is firstly placed at the cornerstone industry. According to current industry pattern in China, the industries accounting for over5%can only be recognized as the corner industry. From the latest data, cultural industry accounted for2.75%of GDP and by the end of12th five-year plan, this figure will grow up to over5%. And the reform of the cultural management system is an important part to carry out the12th five-year plan.As an essential component of cultural industry, performing arts gradually increases its status in the whole field. As the carrier and link of performing art, theaters’ positioning grows its importance. Meanwhile, the development of theaters has strong connection with city culture, as an approach to show city’s cultural image and to promote the citizen’s cultural quality.During past decade, many cities have been building new theatres and many of them are not operating very well, because most of them are lack of mature program planning mode and international management experiences, plus current unfriendly structure, high performance expenses, poor marketing and old problems left behind. This thesis is based on real practice of specific economic circumstances and the features of theatre industry and will analyze the operative mode of Shanghai Grand Theatre, including program planning and program management, which will serve to provide practical advises to multi-purpose theatres in other cities or newly-opened theatre in Shanghai. Hopefully such advice will facilitate a healthy and standardized operation for theatre industry in the future, because not only the theatre itself will gain the ability to run self-sufficiently, but also the whole performing arts industry will benefit from good operation of theatre. At the same time, this thesis will also help to broaden the thoughts to building up competitive ability of Shanghai Grand theatre, as well as searching for new growth of SGT.