| The original folk music is the one of the most treasurable and exclusive historical and cultural heritage of ancient China, it rooted in the common people and passed from generation to generation. Influenced by the multi-culture, vast geography and multi-ethnic, the original folk music eventually get various forms with highly regional, ethnic, social, language and other characteristics.In the past decades, along with the development of media and digital music, the broadcasting and dissemination of the music become easier and easier, the folk music gradually breakout the geographical limitation, and get into the broader public perspective. This means great opportunities, as well as huge challenges to this ancient and traditional music, how to carry forward, protect and develop this music form is a very popular topic in academic research. This paper rooted in the Guangxi original folk music, take "Liusanjie" as an positive example, use qualitative research method, along with statistics, to summarize the origin, development and current situation of the Guangxi original folk songs, analyze the formation and the influence of the culture brand "Liusanjie" in context of global media and global music, try to explain how the ancient folk music maintain vitality in this new and modern environment. |
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