An Argument For Jin Merchant Ethics

The Jin Merchant have worked miracle in commercial world during the500years which they took the world lead. Therefore, a great important position in the history of China economies is deserved for their star-shining achievements and accomplishments, though decline started at the entrance of20th century. The special system of business ethics, which was born, inherited, developed and innovated in the course of commercial interaction, made an invaluable contribution to the commercial initiation, development and pinnacle, gradually cooperated into traditional Chinese culture and became a precious spiritual wealth of Chinese nation. Thus, a systematic research of Jin Merchant can provide much more references from not only the contents of business ethics but also practice in current market-economy building and developing as a mirror.This thesis will focus on business ethics to analyze the already studies of Jin Merchant with a reference of the basic theory in philosophy, economics, history and sociology combined with the method of empirical research, referring historical documents and theory-guided practice, presenting an overall dissertation on this selected topic.Part1, the dissertation gives an account of the concept of Jin Merchant, how it is formed and the course of its development.Part2, mainly discusses on the connotations of Jin Merchants’business ethics and the conditions of its formalization.Part3, based on a great number of profound analysis of historical documents and quotation of history facts, the writer developed the Jin Merchants’business ethics into " Shanxi merchants’conception of ethical thinking on commercial behavior, norms of commercial regulation and management, employment of ethical value and business ethical spirits, which was relatively steady and applicable to practical commercial activity, formed in the course of acting commercial transaction and interaction. Outward embodiment of such conception is principle of commercial behavior:honest shrine, interest melted into loyalty; norms of commercial management:laws and ethics both attach importance, and one who dose better at study should start doing business; employment of ethical value:restraint on diligence and austerity, mutual and common existence and prosperity; business ethical spirits:cultivate disposition and self-control, love for common people and country.Par4, employing the profit-cost analysis and repeated game analysis in game theory, the dissertation made retrospection on the business ethical thinking of Jin Merchants to further illustrate unmatchable importance of business ethics in guidance and criterion of commercial behavior and decision-making.the dissertation made a historical evaluation on business ethics of Jin Merchants with positive acknowledgement of its great historical value and some limitations existed in history that explicit to see.Part5, the dissertation further explore business ethics of Jin Merchants and its modern value business world in order to provide some lessons or experience to draw for enterprises and educational cause under the socialist market economy after having an overall and profound analysis.Part6, it is the conclusion of this dissertation.Through theoretical analysis of business ethics of Jin Merchants, it is an important historical heritage of Chinese culture. With a scientific attitude of " give and take", the business ethics of Jin Merchants should be treated correctly and as a part of excellent Chinese traditional culture and positively activated to give its own help and reference in the building of socialist market economy with the aim of recurrence of traditional business ethical value.